Over the past decade I’ve sold my jewelry designs at a variety of craft fairs. While each show is different, and even the same show can be different from year to year, it seems as though the mix of jewelry I sell has remained relatively consistent. Because I’m a numbers nut, I decided to analyze my sales for the 4-day One of a Kind Show, which is my biggest show of the year.
I found the results interesting, and am sharing some of them with you. If you’ve never done a jewelry show before, you may especially find this interesting.
By sheer number of pieces sold, earrings were most popular, accounting for more than half of my sales:
However, earrings are a lower price point than anything else I sell. So, when looking at total dollar amount of sales, you’ll see that bracelets earned the most money, earrings and necklaces were close behind, and finger rings made up the final piece of the pie:
Here is the breakdown, day-by-day as to what sold:
You can see that certain items were more popular on different days. In some cases, it was obvious to me why. For instance, I sold out of many styles of rings in the early part of the week, so by Sunday there were just a few rings left, and apparently people didn’t like what was left. I also had some brand new statement necklaces at higher price points. I only made one of each of these because I wanted to “test the waters” and see if people liked them. They all sold the first day, leaving fewer (and, generally speaking, less expensive) necklaces for subsequent days.
If you make chainmaille jewelry in a variety of metals, you may be interested in the following chart showing the breakdown of items sold by metal. (AA = Anodized Aluminum; EC = Enameled Copper; ALUM = Aluminum; COPP = Copper; JBRS = Jewelry Brass; NIOB = Niobium; SILV = Sterling Silver; SSTL = Stainless Steel)
And finally, those of you who know my work know that I use a lot of color. The following word cloud shows the colors and mixes that sold during the show. The larger the font, the more pieces that sold in that color:
And a day-by-day breakdown. Apparently, the goths came on Thursday and the Packers fans were here on Friday.
Let me know if you think these numbers were helpful, and if you’d like to see other sorts of show analysis.
If you do jewelry shows, I’m curious to know what percentages you have and how they compare to mine. Feel free to share them in the comments section below!
This article is part of Blue Buddha’s series: Behind the Scenes at a Craft Fair.
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17 Comments on "What Kind Of Jewelry Sells Best At A Craft Show?"
Hello. I am retired and want to get into jewelry making to sell. Do beaded jewelry sell as well as other materials?
Hi. Thanks for your question. That’s a difficult question to answer. Whether or not beaded jewelry sells best will depend upon several factors: your geographical location, the type of event and the customers it draws, current fashion trends and of course, the quality of workmanship and the overall aesthetic/style of the maker’s portfolio. (For instance, at a high end art show, excellent and intricate beaded jewelry will outsell poorly made silver wirework – though, if it’s a high-end show, hopefully poorly made work wouldn’t have been juried in to begin with!)
Many artisans are driven by an inner voice which essentially demands that they create specific pieces in a specific way. We can’t rest until we complete the vision in our heads. 😉
If that’s not you, then I suggest first determining who you want your customer to be, and then seeing what they purchase. If it’s beaded jewelry, then make beaded jewelry! If not, then look at what they buy and set up your business to best serve their wants.
Hope this helps. Happy crafting and good luck!
Thank you so much for such great statistical analysis of your sales. It was exactly what I was looking for. I’m getting ready to start an Etsy store. While I have a few rings, I have been wondering if I should have more. You just answered my question, no! Thank you
You’re welcome. I wish you much success with your business!
Thank you for this helpful advise. My strength is in teaching. Many of my students have gone onto selling and I will pass this info on.
Thanks for the interesting stats. I have had similar results when I sell at fairs too. Rings are difficult to sell because of the size issue. Women love buying earrings for themselves and love buying them as gifts. Customers are willing to spend more money earrings if they look amazing. Men also rather buy earrings for their wife/girlfriends/mom compared to a ring .
Oh you just saved me so much time. Thank you for this post. I just finished one year in craft shows and I started with no retail experience. I did not even know how to make an earring card never mind how much to bring to a show or how to set up a booth. This year I was going to do the market analysis to figure out what sold the best. Your figures are very similar to my sales. Thank you, thank you , thank you. Linda Audet
Yay! So happy this was helpful. Congrats on finishing your first year of craft shows — much success in 2017!