Our focus for 2011 is people

I am buried in blueprints and city ordinance paperwork (ugh) right now, but I wanted to take a moment to personally wish you a Happy New Year! (Yes, I know it’s a little late….)

I’ve been very touched by all the personal emails I’ve received in the past few weeks from customers letting me know how much they like my book, or just in general, how much they like Blue Buddha.  I am always amazed when someone takes the time to praise us by email; I know I myself am rarely impressed enough with a business to put compliments in written words.  So thank you one and all!

A recent blog post commented on how incredible it is that the business has grown so much in the past few years.  Four years ago, it was just myself plus Vanessa helping out with weaving.  Now Blue Buddha has 11 employees, and Vanessa has started her own jewelry business.

Because we’ve grown so quickly, processes and procedures often become obsolete in mere months.  We are constantly revising how we do things as the business evolves.  One thing that we want to keep the same, though, is our commitment to putting people first–both customers and employees.

About a month ago, I was offered the chance to participate in a program that would help propel my business to an entirely new level.  At first, I was extremely excited about this chance, but the more and more I thought about it, the more I realized I did not want to do it.  I find it interesting how so many businesses, especially larger corporations, are obsessed with growth and chasing a bigger number.  I don’t believe in growth just for growth’s sake, nor do I think growth by every single company across the board is sustainable.  Sure, there’s a certain “number” I’d like to grow my company to, but I don’t feel the need to reach that number in a year. My attitude may be unconventional in the businessworld, but you know what?  Our business is unconventional! Over the past few years I’ve learned to trust what my inner voice says.  This coming year, by purposely not focusing on madly galloping toward a huge sales number, I look forward to having the time and mental energy to focus on that inner voice, and lay out a solid plan to make Blue Buddha a better company inside and out.  The growth will happen naturally.

Though Blue Buddha does a lot of things right, we still have lots of things that we could improve. Our focus for 2011 will be improving as many of those things as we can: enhancing our website; reducing errors in orders; creating more kits for easy customer shopping; continuing to increase the percentage of our findings and raw materials that are 100% Made-in-the-USA; plus a lot of behind-the-scenes streamlining. We’re also moving to a much larger space which will allow us to have regular retail hours.  All in all, we’re looking to ensure that we are serving our customers in better ways, supporting American manufacturers, creating local jobs, and continuing to develop an outstanding work environment.  Yep, it’s all about the people in 2011.

I think you’ll be excited to watch our company continue to evolve.  We’re planning a few surveys this year to ensure that we evolve in ways that best meet your needs, but remember that you can always send us feedback at any time.

And trust us, you won’t believe where we’re at this time next year! :-)

Rebeca Mojica
Owner, Blue Buddha

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4 Comments on "Our focus for 2011 is people"

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Dorie Huesch
11 years 8 months ago

Hi and CONGRATULATIONS to everyone at B3. I think it is wonderful that a business owner is hands on in the company, realizing that their company did not get where it is without a terrific staff and everyone having a passion for their job. I live in New Jersey and the more I hear about Rebecca and her ethics, I wish I could apply for a job there! Motivation is a key to a successful business.

I LOVE YOUR BOOK!!!! could not wait for it to come out and now that it is in my hot-liitle-hands……..
WOW!!! I think you geared toward all types of people, beginners to advanced.

A for the growth of your company, I feel you are doing it right, from the start. Money and success are great, but at what cost? As they say, slow and steady wins the race. Keep it up!

One last thing, how about a book tour stopover in NJ?

Thanks for the inspiration.

Thérèse Gilbert
11 years 8 months ago

Hi Rebeca!

First of all, I really like your book.

You know growing is not the only thing in life. A lot of business went to bankruptcy because they have grown too fast. The important thing is to grow at YOUR own pace. I wish you good luck on your path to success. Continue to listen to your little voice inside. (And I wish to myself to be able to go to Chicago one day!)

Bonne chance et bonne année!

Paula Rudy
11 years 8 months ago

Thank you, thank you, thank you for what U & all of the B3 extraordinary people do! I had the pleasure of taking a class with Kat & one with Vanessa @ the Ravenswood store last summer.
As a retired teacher, I applaud you for your teaching methods. It made it sooo easy to learn what I had thought an impossible weaves to learn. In addition, I felt so welcomed into your community, with so much focus on ME & the skills I may have had & how much those skills were added to by your teachers.
Congratulations on your success, although we all knew, since we found you on the web, that you & your company are trail blazers in weaves & teaching & supplies.
Originally from Manhattan, NY, now living with my significant other in the deserts of Arizona, I don’t get to Chicago often. But I look forward to this summer when I can take more classes @ B3 in your new location.
As my Jewish significant other says, “mazel tov” to all!