What Kind Of Jewelry Sells Best At A Craft Show?

Over the past decade I’ve sold my jewelry designs at a variety of craft fairs. While each show is different, and even the same show can be different from year to year,  it seems as though the mix of jewelry I sell has remained relatively consistent. Because I’m a numbers nut, I decided to analyze my sales for the 4-day One of a Kind Show, which is my biggest show of the year.

I found the results interesting, and am sharing some of them with you. If you’ve never done a jewelry show before, you may especially find this interesting.

By sheer number of pieces sold, earrings were most popular, accounting for more than half of my sales:

Jewelry-Items-Sold

 

However, earrings are a lower price point than anything else I sell. So, when looking at total dollar amount of sales, you’ll see that bracelets earned the most money, earrings and necklaces were close behind, and finger rings made up the final piece of the pie:

Jewelry-Sales

 

 

Here is the breakdown, day-by-day as to what sold:

Number-of-items-vs-dollar-amount-of-sales

You can see that certain items were more popular on different days. In some cases, it was obvious to me why. For instance, I sold out of many styles of rings in the early part of the week, so by Sunday there were just a few rings left, and apparently people didn’t like what was left.  I also had some brand new statement necklaces at higher price points. I only made one of each of these because I wanted to “test the waters” and see if people liked them.  They all sold the first day, leaving fewer (and, generally speaking, less expensive) necklaces for subsequent days.

 

If you make chainmaille jewelry in a variety of metals, you may be interested in the following chart showing the breakdown of items sold by metal. (AA = Anodized Aluminum; EC = Enameled Copper; ALUM = Aluminum; COPP = Copper; JBRS = Jewelry Brass; NIOB = Niobium; SILV = Sterling Silver; SSTL = Stainless Steel)

Jewelry-Metal-Types

And finally, those of you who know my work know that I use a lot of color. The following word cloud shows the colors and mixes that sold during the show. The larger the font, the more pieces that sold in that color:

Popular-colors-for-jewelry

 

And a day-by-day breakdown. Apparently, the goths came on Thursday and the Packers fans were here on Friday. :-)

Jewelry-sales-by-color

 

Let me know if you think these numbers were helpful, and if you’d like to see other sorts of show analysis.


If you do jewelry shows, I’m curious to know what percentages you have and how they compare to mine. Feel free to share them in the comments section below!

This article is part of Blue Buddha’s series: Behind the Scenes at a Craft Fair.

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12 Comments on "What Kind Of Jewelry Sells Best At A Craft Show?"

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Sharon
9 months 28 days ago

Thanks for the interesting stats. I have had similar results when I sell at fairs too. Rings are difficult to sell because of the size issue. Women love buying earrings for themselves and love buying them as gifts. Customers are willing to spend more money earrings if they look amazing. Men also rather buy earrings for their wife/girlfriends/mom compared to a ring .

Guest
10 months 19 days ago

Oh you just saved me so much time. Thank you for this post. I just finished one year in craft shows and I started with no retail experience. I did not even know how to make an earring card never mind how much to bring to a show or how to set up a booth. This year I was going to do the market analysis to figure out what sold the best. Your figures are very similar to my sales. Thank you, thank you , thank you. Linda Audet

Guest
3 years 1 month ago

Thanks so much for this info. I have never done a show but have a few in the future and am wondering what to concentrate on. Would love to see more analyses.

Guest
wilma spragling
4 years 1 month ago

i was surprised at the number of sells i made with earrings. Since the public want earrings my stock now is mainly earrings

Guest
4 years 4 months ago

RT @Lindstrom_USA: Useful info for crafters MT @BlueBuddhaBtq: New blog post by Rebeca! Surviving #CraftShow Season: What Sells Best. http:…